Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

How Retailers Can Do a Better Job with Customer Loyalty

Posted on April 25, 2016 by bermanevansretail

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 4 Comments

How to Improve Customer Engagement

Posted on April 22, 2016 by bermanevansretail

Here’s a brief video on how to improve customer engagement from Pitney Bowes.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 3 Comments

Retailers Now Selling Fun Socks, Not Just Boring Ones

Posted on April 18, 2016 by bermanevansretail

With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks: “Happy Socks started in the spring of 2008. Two friends had a vision: to spread … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment