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Category Archives: Part 7: Communicating with the Customer
India Warms to Foreign Retailers
Although India has the second-largest population in the world with more than 1.2 billion people, until recently foreign retailers were allowed to operate there on a very limited basis. Now, this is beginning to change as India loosens its regulations … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, foreign retailers, global retailing, India, location, mall, opportunity, segmentation, shopping, shopping center, trends
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Retail Moments of Truth: Getting Them to Work
According to Manthan Systems: “A moment of truth refers to every instance when a customer makes contact or interacts with your business wherein he or she gets an opportunity to form an impression about your brand. Seeing an ad about … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, customer expectations, customer loyalty, customer service, experiential retailing, Manthan, merchandising, moments of truth, online shopping, opportunity, success, tips
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Retailing: From A to Z 