Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Technology and Retailing: Looking Ahead to 2013

Posted on October 9, 2012 by bermanevansretail

Look at this infographic from eTail for some insights about what to expect in 2013.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Merchandise (Inventory) Management During Peak Seasons

Posted on October 7, 2012 by bermanevansretail

Merchandise planning and supply chain management are tough enough during typical selling seasons. But this is especially complicated during peak selling seasons — when the proper in-store mix of merchandise contributes heavily to whether a retailer is profitable or stuck … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Online Versus Store Preferences (Attitudes)

Posted on October 5, 2012 by bermanevansretail

How do shoppers feel about online versus store shopping? This infographic from Lab42 gives some good insights. Linked to Mashable

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment