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Category Archives: Part 7: Communicating with the Customer
Social Media Use by Fast-Growing Retailers
This infographic is based upon research on people’s social engagement with retailers by Exact Target.
Retail Trade-Offs: Self-Service Vs. Human Service
In order to streamine costs to better compete with online retailers and to increase their profit margins, more and more retailers have turned to self-service. While shoppers like this in some situations, (a) there are many instances where they want … Continue reading
Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, multichannel, online shopping, opportunity, self-service, trends
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Where Are We Heading with the “American Dream”?
JWT Intelligence recently conducted a major research study on the future of the “American Dream.” Click the photo to access the full 60-page report.
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged American Dream, customer expectations, economy, future, JWT Intelligence, opportunity, promotion, trends
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Retailing: From A to Z 