Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Hi-Tech Means New Shopping Habits

Posted on October 4, 2012 by bermanevansretail

Take a look at this infographic from Symphony Teleca to see how smart devices and social media are impacting shopping habits. There is A LOT of useful information here. Thanks to John S. for suggesting this post.   Linked to Mashable  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

More Retailers Embrace Cross-Channel Activities

Posted on October 3, 2012 by bermanevansretail

As reported by eMarketer: “According to July 2012 research from the e-tailing group’s ‘Mobile Mystery Shopping Study,’ certain cross-channel features may help U.S. retailers deliver more positive shopping experiences for smartphone and tablet-toting shoppers.” Read more by clicking the chart.  

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Keys to Successful Retailing in Europe and Russia

Posted on October 2, 2012 by bermanevansretail

According to research conducted by MasterCard and reported by eMarketer: “Retailers in Western Europe and Russia should be well aware of the changes to their businesses being wrought by new and emerging technologies. Retailers, however, are employing a host of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment