Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Coach Wins Damages Against Online Counterfeiters

Posted on November 8, 2012 by bermanevansretail

Manufacturers and legitimate retailers are typically very diligent in protecting their rights to their brands, logos, designs, etc. The illegal counterfeiting business has become a multi-billion enterprise around the world. Many legitimate firms have sued to protect their rights. Coach — … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Why Consumers May Struggle with Online Shopping

Posted on November 8, 2012 by bermanevansretail

Tealeaf, an IBM company, has developed software that enables online retailers to see the points in the purchase process where shoppers struggle, get frustrated, and abandon a purchase before checking out. Here are the first steps in the purchase process. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Ikea’s Optimistic Look at the Future

Posted on November 7, 2012 by bermanevansretail

Ikea, the global, Swedish-based furniture and accessories chain, is nothing if not ambitious — even in this tough worldwide economy. According to Anna Molin, writing for the Wall Street Journal: “Ikea, the Swedish furniture giant, expects to increase revenue as … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | Leave a comment