Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The Container Store: From Start-Up to Industry Leader

Posted on November 6, 2012 by bermanevansretail

As MSNBC reports: “The Container Store opened its doors in 1978 filled with products like colorful milk crates, straw baskets, and other organizational items. Since then, the company has opened locations from coast to coast. We sat down with co-founder … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Holiday Retail After Sandy

Posted on November 5, 2012 by bermanevansretail

Superstorm Sandy is already having an impact on the supply chain for the Christmas 2012 holiday season. According to Stephanie Clifford and Nelson D. Schwartz, writing for the New York Times: “The economic effects of Hurricane Sandy are reverberating beyond … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

How Small Retailers Can Compete During the Coming Holiday Season

Posted on November 5, 2012 by bermanevansretail

Still coping in NY. (No power at home. 🙂 ) But, back to blogging. _________________________________________________________________ Small retailers have many points of differentiation against their big-time competitors, such as a more personal approach and a more convenient location. Anita Campbell, writing … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment