Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

“Sneaky” Ways to Track Shoppers

Posted on January 2, 2013 by bermanevansretail

Retailers want to know as much as possible about their customers and their potential customers in order to better serve their needs and to increase the firms’ revenues, as we have reported earlier (see “How Retailers Track Shoppers: An Infographic” and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

How Store Retailers Can Compete in a Digital World

Posted on December 30, 2012 by bermanevansretail

Randall Stone is a senior partner and director of customer experience and retail design for Lippincott. His clients have included Starbucks, Foot Locker, RadioShack, and The Limited. Recently, Stone identified six retail tactics to enhance the in-store shopping experience: Go … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Online Retailers Prepare for 2013

Posted on December 28, 2012 by bermanevansretail

As online retailers look to 2013, they are planning to liven up their Web sites by adding/enhancing many non-content features. According to a recent survey by SLI Systems, as reported by eMarketer: “Over one-third of online retailers plan to add … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment