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Category Archives: Part 6: Merchandise Management and Pricing
How to Reduce Online Shopping Cart Abandonment
Bronto Software is one of the leading firms in providing E-mail and cross-channel marketing solutions for retailers. It regularly produces excellent white papers. Click the image to see Bronto’s report on shopping cart abandonment called “From Abandonment to Conversion.”
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bronto, customer expectations, customer service, experiential retailing, merchandising, opportunity, planning, shopping cart abandonment, tips, trust
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Game-Changing Innovation in Retailing
Recently, Chain Store Age published an issue with several articles related to innovation in retailing — and the need to stay ahead of the curve. As the magazine noted: “New technologies are being used in new ways; shoppers and small … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged Chain Store Age, competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, innovation, opportunity, technology, tips, trends
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