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Category Archives: Part 6: Merchandise Management and Pricing
Target: The Latest Entrant into Holiday Price Matching
Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Best Buy, competition, customer expectations, merchandising, online shopping, price matching, pricing, shoppers, Target, trends, video
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How FreshDirect Delivers Phone and Online Grocery Orders
Ever consider how an online order is actually delivered, especially one involving a lot of perishables? Consider the case of FreshDirect (“Groceries Delivered Direct to Your Door.” According to a recent story in the New York Times: “Every day, thousands of … Continue reading
Home Depot Learns the Hard Way: Chinese Not Do-It-Yourselfers
For decades, Atlanta-based Home Depot has focused on do-it-yourselfers (DIYers) — customers who buy products and then install them or set them up themselves. But in China, Home Depot has found that customers are not that interested in being DYIers. So, … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged China, failure, financial performance, global retailing, Home Depot, location, retail analytics, segmentation, shoppers
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