How FreshDirect Delivers Phone and Online Grocery Orders

Ever consider how an online order is actually delivered, especially one involving a lot of perishables? Consider the case of FreshDirect (“Groceries Delivered Direct to Your Door.”
According to a recent story in the New York Times: “Every day, thousands of New Yorkers open their doors to find cardboard boxes neatly packed with the groceries they just ordered by phone or computer from the delivery service FreshDirect. It sounds simple enough. But each of those boxes — some sent as far as Philadelphia and Stamford, Conn. — requires the collecting, shipping, and sorting of food from around the region, the country, and often the world.
Click the chart below to see a description of the very complex delivery process of FreshDirect.

Photos by Tony Cenicola; graphic by Alicia DeSantis
Post suggested by KCJ

 

This entry was posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.