How FreshDirect Delivers Phone and Online Grocery Orders

Ever consider how an online order is actually delivered, especially one involving a lot of perishables? Consider the case of FreshDirect (“Groceries Delivered Direct to Your Door.”
According to a recent story in the New York Times: “Every day, thousands of New Yorkers open their doors to find cardboard boxes neatly packed with the groceries they just ordered by phone or computer from the delivery service FreshDirect. It sounds simple enough. But each of those boxes — some sent as far as Philadelphia and Stamford, Conn. — requires the collecting, shipping, and sorting of food from around the region, the country, and often the world.
Click the chart below to see a description of the very complex delivery process of FreshDirect.

Photos by Tony Cenicola; graphic by Alicia DeSantis
Post suggested by KCJ


This entry was posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

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