Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

How Shipping Options Can Affect Online Purchase Conversion

Posted on March 27, 2015 by bermanevansretail

We know that not revealing shipping information until a customer is ready to pay for an item can have a dramatic impact on shopping cart abandonment. But another shipping topic that has not received as much attention relates to how … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments

Where Do Consumers Research and Buy Apparel and Footwear?

Posted on March 24, 2015 by bermanevansretail

Despite the tremendous increase in researching and buying products online, many apparel and footwear customers still often like to patronize physical stores — and for research, not just buying. As reported by eMarketer: “Consumers may be happy to research online, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | 3 Comments

An Infographic Dictionary for Business Founders

Posted on March 20, 2015 by bermanevansretail

Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know? As Pedro Sanchez de Lozada writes for Udemy, an online educational firm: “Silicon Valley not only has … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment