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Category Archives: Part 5: Managing a Retail Business
Omnichannel Charges Ahead
At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation. Consider this observation from Marian … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, Diane von Furstenberg, experiential retailing, Google, JWT Intelligence, mobile shopping, multichannel, online shopping, promotion, video
2 Comments
What’s Ahead for Wal-Mart in India (and Elsewhere)?
For Wal-Mart, the world’s largest retailer, the last few years have not always been smooth sailing. U.S. same-store sales growth have been slow, and efforts outside the United States have sometimes been problematic. Now, Wal-Mart has suffered a significant setback … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bharti Enterprises, competition, customer expectations, customer loyalty, global retailing, India, problem, Wal=Mart
1 Comment
Gearing Up for the Holiday Shopping Season
For many retailers, the upcoming holiday shopping season will account for a large portion of their annual sales — and profits. Holiday planning is generally done well in advance by retailers, and multichannel retailers must be prepared for seamless purchase … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer service, experiential retailing, inventory management, merchandising, mobile shopping, multichannel, opportunity, planning, promotion, trends
2 Comments
