Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Is Price the Major Shopping Driver? Not According to a New Study

Posted on March 4, 2014 by bermanevansretail

During — and since — the recent Great Recession, many shoppers have become more price sensitive. In addition, showrooming and mobile media apps that enable shoppers to track prices in real time have also contributed to intense price pressures for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | 3 Comments

Do You Know How Shoppers Rate Your Store?

Posted on March 3, 2014 by bermanevansretail

We recognize that shoppers today often have high expectations with regard to the store shopping experience. Do you regularly track your customers’ attitudes across a wide range of store shopping attributes? The Retail Owners Institute (ROI) puts it this way: “We’ve … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Monetizing Customer Analytics

Posted on March 1, 2014 by bermanevansretail

As more retailers utilize “big data,” they must address the issue of how such analytics can be monetized. Here’s an interesting infographic from Capillary Technologies.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , | 2 Comments