Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

McDonald’s Kid Meals Get Happy — Will Its Critics?

Posted on May 28, 2014 by bermanevansretail

To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 2 Comments

It’s Hard Being a Retail CEO — And Finding a New One

Posted on May 27, 2014 by bermanevansretail

It has been a tough few years for senior executives at several major retail chains as performance goals have not been met. And hiring the proper new CEOs has become quite difficult for some firms. Consider this: J.C. Penney, American … Continue reading →

Posted in Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

The Growth of “Me-Commerce”: A Discussion and Infographic

Posted on May 26, 2014 by bermanevansretail

As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of  ‘Me-commerce,’ where retail … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments