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Category Archives: Part 5: Managing a Retail Business
Making Stores and Virtual Stores More Collaborative
As we have noted before (click here, for example, 1, 2, 3), seamless multichannel retailing is challenging. To provide more guidance, Knowledge@Wharton and SAP have collaborated on a new report: Harmonize Physical, Virtual Stores to Lift Sales: “Imagine the owner … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged competition, customer expectations, customer loyalty, customer service, experiential retailing, Knowledge@Wharton, multichannel, omnichannel, online shopping, SAP, social media, strategy, tips
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Small Businesses on LinkedIn
LinkedIn is not just for large businesses to network. It is also valuable for small businesses. As LinkedIn notes: “Did you know that 59% of LinkedIn members who have worked for a small business, have never worked for a company … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Social Media and Retailing
Tagged competition, entrepreneur, experiential retailing, infographic, information, LinkedIn, networking, small retailer, tips
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Entrepreneurs Doing Well
As the economy has picked up, so has the performance of entrepreneurs and other small businesses. According to a new research study by Manta, the largest online community dedicated to small businesses: “Small business success has increased since last year. The … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing
Tagged entrepreneur, information, Manta, opportunity, planning, research, small retailer, strategy, tips, trends
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