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Category Archives: Part 5: Managing a Retail Business
Kearney’s 2014 Global Retail Development Index
As industrialized countries around the world plateau economically, retailers often look for opportunities in developing countries. But, where should they look? One great source of information is A.T. Kearney. Annually, A.T. Kearney produces a Global Retail Development Index (GDRI). This Index: … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged A.T. Kearney, developing markets, global retail development index, global retailing, GRDI, opportunity, planning, strategy, tips
1 Comment
What’s Next for Traditional Stores?
As we know, traditional brick-and-mortar retailing is far from dead. However, it is changing and it is affected by alternative shopping formats. So, what’s next? eMarketer reports that: “Thanks to digital devices, mobile in particular, the path to purchase starts … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bricks and mortar, Capgemini, customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, multichannel, online shopping, ORC International, planning, shopping, store, tips, trust
2 Comments
Store Associates and Customer Relationships
It is imperative that store-based retailers recognize the importance and value of store associates in customer relationships. Some get this; others do not. Recently, Cognizant conducted a study on this and concluded that: “Store associates are the last resource shoppers … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged bad behavior, Cognizant, customer expectations, customer loyalty, customer relations, customer service, experiential retailing, infographic, planning, store associate, tips, video
2 Comments
