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Category Archives: Part 5: Managing a Retail Business
Cognizant’s 2014 Shopper Experience Study
RIS News and Cognizant have published a report on the state of the shopper experience in 2014. More than 5,300 respondents in the United States, the United Kingdom, Germany, and China were surveyed. As RIS News’ editorial director Joe Skorupa notes at the beginning … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Cognizant, customer expectations, customer service, experiential retailing, RIS News, trends
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Do You Understand the Value of Cross-Channel Attribution?
In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged advertising, attribution, cross-channel, Forbes MarketShare, multichannel, planning, promotion, retail analytics, trends
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Is Choosing a New Location an Art or a Science? Both?
For physical stores, one long-time planning assumption relates to the concept of “location, location, location.” This is still true. Randy Myers, has a valuable story on Inc.com (“The Art and Science of Choosing a New Location”) — “Expanding into a new … Continue reading
Retailing: From A to Z 