Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

Starbucks Is Testing a New Hyper-Local Format

Posted on October 20, 2012 by bermanevansretail

In order to stimulate sales growth, Starbucks is experimenting with a new hyper-local format. The first such outlet is in Denver, Colorado (shown below). As reported by Fast Company: “This week in Colorado, Starbucks opened a store unlike any before … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | Leave a comment

This Web Site Will Make Deceptive Firms Yelp

Posted on October 19, 2012 by bermanevansretail

Yelp is a popular online review service. As the firm notes at its Web site: “Yelp is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment