Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

An Optimistic Retail Holiday Forecast from Platt Retail Institute

Posted on October 19, 2012 by bermanevansretail

There are many 2012 retail holiday forecasts that range from weak to strong sales estimates. One of the more optimistic forecasts is from the Platt Retail Institute: “This year’s holiday retail sales forecasts are out. Most are conservative, looking for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Target: The Latest Entrant into Holiday Price Matching

Posted on October 18, 2012 by bermanevansretail

Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Best Buy Digs Deeper into Price Discounting

Posted on October 16, 2012 by bermanevansretail

As we’ve reported before, Best Buy is in a battle for its future. As such, the chain’s decision to be more aggressive with its holiday price-matching strategy is a tricky maneuver — and it will be tough on profit margins since … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments