Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Coca-Cola Launches Dancing Vending Machine in South Korea

Posted on October 26, 2012 by bermanevansretail

Coca-Cola recently introduced a fun, interactive vending machine in South Korea that displays dancing viedos and pop music. Check out this YouTube video — which has attracted 1.2 million views in its first month. This is a great promotion tool … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

How to Reduce Online Shopping Cart Abandonment

Posted on October 26, 2012 by bermanevansretail

Bronto Software is one of the leading firms in providing E-mail and cross-channel marketing solutions for retailers. It regularly produces excellent white papers. Click the image to see Bronto’s report on shopping cart abandonment called “From Abandonment to Conversion.”  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

Best Practices in Customer Service

Posted on October 25, 2012 by bermanevansretail

Check out this infographic about best practices in customer service from Zendesk.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment