Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Want to Compete with Amazon? Focus More on Private Brands

Posted on October 29, 2012 by bermanevansretail

To better combat showrooming, many retailers are increasing their use of private brands. Why, these brands are only available at specific retailers and not for sale at Amazon and other online behemouths. This enables the retailers to stimulate customer loyalty … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

The Holiday Shopping Season Starts Earlier Every Year

Posted on October 28, 2012 by bermanevansretail

Black Friday still gets a lot of attention as a busy shopping day — and rightfully, so. However, the holiday shopping season now starts well before Thanksgiving. Few retailers wait until then to offer promotions. According to research by shop.org, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment

Online Shopping in Latin America

Posted on October 27, 2012 by bermanevansretail

Recently, comScore conducted research on the online shopping behavior of Latin American consumers. It found that most consumers started their online shopping trip by going directly to the retailer’s Web site. Click on the eMarketer chart to learn more.  

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment