Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Ikea’s Optimistic Look at the Future

Posted on November 7, 2012 by bermanevansretail

Ikea, the global, Swedish-based furniture and accessories chain, is nothing if not ambitious — even in this tough worldwide economy. According to Anna Molin, writing for the Wall Street Journal: “Ikea, the Swedish furniture giant, expects to increase revenue as … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | Leave a comment

The Container Store: From Start-Up to Industry Leader

Posted on November 6, 2012 by bermanevansretail

As MSNBC reports: “The Container Store opened its doors in 1978 filled with products like colorful milk crates, straw baskets, and other organizational items. Since then, the company has opened locations from coast to coast. We sat down with co-founder … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

How Small Retailers Can Compete During the Coming Holiday Season

Posted on November 5, 2012 by bermanevansretail

Still coping in NY. (No power at home. 🙂 ) But, back to blogging. _________________________________________________________________ Small retailers have many points of differentiation against their big-time competitors, such as a more personal approach and a more convenient location. Anita Campbell, writing … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment