Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Copenhagen’s Noma Named the World’s Best Place to Eat

Posted on November 10, 2012 by bermanevansretail

For three consecutive years, the World’s 50 Best Restaurants’ Web site has named Noma in Copenhagen, Denmark as the best restaurant on the planet. Recently, Noma underwent a dramatic design change to better reflect the eatery’s positioning as “A Time and … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment

Coach Wins Damages Against Online Counterfeiters

Posted on November 8, 2012 by bermanevansretail

Manufacturers and legitimate retailers are typically very diligent in protecting their rights to their brands, logos, designs, etc. The illegal counterfeiting business has become a multi-billion enterprise around the world. Many legitimate firms have sued to protect their rights. Coach — … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Why Consumers May Struggle with Online Shopping

Posted on November 8, 2012 by bermanevansretail

Tealeaf, an IBM company, has developed software that enables online retailers to see the points in the purchase process where shoppers struggle, get frustrated, and abandon a purchase before checking out. Here are the first steps in the purchase process. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , | Leave a comment