Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Macy’s Keeps Striving to be Seamless

Posted on July 3, 2013 by bermanevansretail

As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.” According to Erin Lynch, reporting for MultiChannelMerchant.com: “In what Macy’s is calling a continual effort … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Why Is Airline Pricing SOOOO Different?

Posted on July 1, 2013 by bermanevansretail

As we know, in recent years, the airlines have made an already complicated pricing system even more complex. Their pricing model is quite different from other retailers. Consider this observation from an article by Scott McCartney for the Wall Street Journal: … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

What Americans Do in a Typical Day

Posted on June 30, 2013 by bermanevansretail

The U.S. Department of Labor regularly publishes data on the lifestyles of Americans, including the amount of time spent on various activities. Recently, the Wall Street Journal created the graphic shown below out of 2012 data on American adults. From … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment