Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Video Clips on Retailing

Posted on June 27, 2013 by bermanevansretail

Check out my video clips on retailing. 🙂 Be Careful with No Interest Purchases Buying Merchandise from a Firm in Bankruptcy Career Search Requires Planning Online Shopping  Retail Mergers Wal-Mart  

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Every Retailer Needs a Technology Plan — Even Small Ones

Posted on June 27, 2013 by bermanevansretail

As Nelly Yusupova, founder of TechSpeak for Entrepreneurs, discusses in this video clip: “Having access to the right information in a time of crisis is essential, and a technology plan allows for key information to be shared among employees.”   … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Learning from Customer Complaints

Posted on June 26, 2013 by bermanevansretail

Watch this video clip from serial entrepreneur Gary Vaynerchuk about turning customer complaints into opportunities.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment