Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Delivering on the Brand Promise: A Video Series

Posted on June 16, 2014 by bermanevansretail

RetailWire has put together an excellent 7-part video series that is useful for any type of retailer, sponsored by Oracle Retail.   Part 1: The Big Data Deluge Part 2: Applying Cross-Channel Principles Part 3: Drivers of Great Cross-Channel Experiences Part … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

A New E-Tail Infographic

Posted on June 14, 2014 by bermanevansretail

Here is a new infographic on the extent of online shopping — including what people say they will and won’t buy online.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , | 1 Comment

Retailers Must Respond to the Shopping Needs of the Senior Market

Posted on June 13, 2014 by bermanevansretail

Retailers beware! Seniors not only buy different goods and services than shoppers of other generations, they also shop differently. Consider these observations — and the chart below — from Nielsen: “We’re all getting older, but we’re also living longer. And … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment