Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Fitting Rooms Go Digital

Posted on May 12, 2015 by bermanevansretail

As we have reported before (see, for example, 1, 2, 3), many retailers have hopped on the digital revolution. Now, we are even seeing digital fitting rooms. Niki Blasina reports for the Wall Street Journal that some retailers are deploying “video … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

The Pre-Millennial and Retailing

Posted on May 11, 2015 by bermanevansretail

Pre-millennials are those born in the 1980s and 1990s. This group is an important one for the future of most retailers. BearingPoint has done a lot of research on this market segment. Take a look at an infographic and a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

An Infographic Look at Social Media Marketing in 2015

Posted on May 5, 2015 by bermanevansretail

As Kristy Schnabel reports for It’s Virtually Done: “Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment