Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Retailing A to Z’s Most Popular Posts for the First Half of 2015

Posted on July 3, 2015 by bermanevansretail

Thank you for reading our Retailing: From A to Z by Joel Evans posts. 🙂 Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them: Rating a Store from … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Asking Customers for Support

Posted on June 29, 2015 by bermanevansretail

When things are tough, especially for small retailers, it may be time to reach out to customers in a manner so that they know the retailer is facing difficulties. When customers consider the retailer too valuable to lose, they may … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment

Consumers Have Questions About Data Mining

Posted on June 28, 2015 by bermanevansretail

Privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 1 Comment