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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Showrooming Not Just Price-Driven
Retailers have even more to be concerned about in their competition with online firms than consumers’ use of showrooming to learn about products in the store and then buy online for lower prices. According to research from the Kellogg School … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, customer service, experiential retailing, merchandising, multichannel, online shopping, opportunity, pricing, showrooming, success, trends
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Knowing When to Close Up Shop
One of the most painful decisions for any retailer involves deciding whether or not to shut down a business. This is especially true for an entrepreneur who has given his or her all to keep the business running. According to … Continue reading
What’s Ahead in 2013
JWT has just released its “100 Things to Watch in 2013″ report. Click the image to access the slideshow – lots of interesting stuff here!
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged 2013, customer expectations, entrepreneur, experiential retailing, JWT, merchandising, opportunity, planning, promotion, segmentation, shopping, technology, trends
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