Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Online Shopping: Millennials Step Up

Posted on July 18, 2013 by bermanevansretail

We know that online shopping behavior varies by age, income, education, etc. Now, a new study by DDB Worldwide shows the significant impact of age on online shopping attitudes and behavior. As eMarketer notes: “A January 2013 survey from ad agency DDB … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Loyalty Club Members Up, Customer Loyalty Down

Posted on July 17, 2013 by bermanevansretail

Customer loyalty is one of the key drivers of long-time retailer success. As a result, retailers have greatly expanded their loyalty programs to further incentivize repeat business, as the following chart shows. Nonetheless, sustaining customer loyalty is not an easy … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

H&M: Being Socially Responsible

Posted on July 14, 2013 by bermanevansretail

H&M is a global apparel powerhouse with about 2,900 stores in more than 40 countries and 104,000 employees (including 150 in-house designers). It operates six chains: H&M, & Other Stories, Cheap Monday, COS, Monki, and Weekday.  Now, the chain has established a unique … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment