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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
eBay Now: Is It Happening?
eBay Now is a new delivery service from eBay. It will be interesting to see how (whether?) this catches on with retailers and consumers. Here is a description of eBay Now from its Web site: Q: What is eBay Now? … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer service, delivery, eBay, eBay Now, experiential retailing, location, mobile shopping, multichannel, online shopping, opportunity, planning, segmentation, technology
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Amazon.com’s New Birthday Gift Card Program
Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers. As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, experiential retailing, Facebook, merchandising, Multichannel Merchant, opportunity, promotion, social media, video
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Toys with Love: A Small Business Success
As we know, small retailers and entrepreneurs contribute a lot to the marketplace and give shoppers another option to the regional/national chain. One very successful such retailer is Toys with Love, which operates two stores in New Jersey. There are … Continue reading
Posted in Career Useful Information, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer loyalty, customer service, entrepreneur, location, merchandising, planning, promotion, success, tips, Toys with Love, UPS Store
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