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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Pizza Chains Stepping It Up
We’ve seen a lot of innovations and creative marketing among the leading pizza chains. For example, Domino’s has improved its online ordering capabilities and aggressively promotes this as more convenient than in-store ordering. As with all Pizza chains, Papa John’s … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer service, Domino's, experiential retailing, merchandising, multichannel, opportunity, Papa John's, Pizza Hut, planning, promotion, technology, video
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Monetizing Customer Analytics
As more retailers utilize “big data,” they must address the issue of how such analytics can be monetized. Here’s an interesting infographic from Capillary Technologies.
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing
Tagged analytics, big data, information, opportunity, planning, retail analytics, trends
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