Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Innovation in Dining Out: Dinner Lab

Posted on November 9, 2015 by bermanevansretail

The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try new recipes from rotating chefs and give feedback. The dinners … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

TV Interview on Launching a New Product

Posted on November 6, 2015 by bermanevansretail

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with launching new products. There … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

How Consumers Shop in Different Parts of the Country

Posted on November 4, 2015 by bermanevansretail

With the holiday shopping season getting underway, it is imperative that retailers — both chains and independents — know how shopping behavior differs throughout the United States. Here are some conclusions from Nielsen based on its research of “gift splurgers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment