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Category Archives: Online Retailing
Multichannel Merchant’s New Study of Global E-Commerce
Due to its growing importance, we have posted several times about the changing face of global E-commerce (see, for example, 1, 2, 3). According to Mike O’Brien, writing for Multichannel Merchant (MCM): “If you’re a merchant and you’re not engaged in global E-commerce, … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged challenges, competition, customer expectations, customer service, e-commerce, global, global retailing, merchandising, multichannel, Multichannel Merchant, online shopping, opportunity, planning, tips, trends
3 Comments
A Video Interview with Devin Wenig, President of eBay Marketplaces
McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional retailers, the status of bricks-and-mortar stores, the evolving shopping experience, and the use … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, Devin Wenig, eBay, experiential retailing, global, McKinsey, multichannel, online shopping, planning, tips, video
1 Comment
Clever Uses of Instagram
Instagram is a rapidly growing social media site, particularly among younger people: It “is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, experiential retailing, Instagram, marketing, merchandising, promotion, social media, tips
3 Comments
