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Category Archives: Online Retailing
Cyber Monday Getting More Mobile
According to research conducted by AppLovin and reported by Marketing Land: Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014, AppLovin, customer expectations, Cyber Monday, experiential retailing, Marketing Land, mobile, multichannel, online shopping, opportunity, shopping, trends
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An Upscale Catalog War: Neiman Marcus Vs. Saks
For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog. This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014 holiday shopping, catalog, Christmas, competition, customer expectations, luxury, merchandising, Neiman Marcus, online shopping, opportunity, promotion, Saks, segmentation, shopping, trends, upscale
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Global Shipping
For a long time, E-commerce has focused on shipments from within the country where the purchases are made — due to the high shipping costs and the related paperwork. But, recently, this has been changing substantially, as more E-consumers are … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged customer expectations, customer service, e-commerce, E-tailing, global, infographic, inventory management, Multichannel Merchant, Pitney Bowes, shipping, shopping, trends
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