Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Cyber Monday Getting More Mobile

According to research conducted by AppLovin and reported by Marketing Land: Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

An Upscale Catalog War: Neiman Marcus Vs. Saks

For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog.   This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , | Leave a comment

Global Shipping

For a long time, E-commerce has focused on shipments from within the country where the purchases are made — due to the high shipping costs and the related paperwork. But, recently, this has been changing substantially, as more E-consumers are … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , | 1 Comment