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Category Archives: Global Retailing
Larger Retailers Having Trouble in India
As the world’s second-largest market in the world, India has been attracting a number of foreign retail chains. While some are succeeding, others have had a tough time. The “mom-and-pop” store remains extremely popular in India. Here is a recent … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer loyalty, failure, global, India, location, merchandising, Office 1, Office Depot, shopping, small stores, Staples
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The Value of Point-of-Sale Materials in a Digital Era
Although online shopping and social media continue to grow and transform the retailing experience, point-of-sale materials remain a critical factor for store-based retailers. Consider these observations from FESPA, a global federation of 37 national associations: “Point of Sale (POS), promotional, and … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, impulse, multichannel, online shopping, opportunity, planning, point of sale, POS, promotion, purchase, shopping, social media, success, technology, trends
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A Hotel Company from Ikea? Ja
Sweden’s Ikea is known around the world for its chain of stores selling inexpensive furniture. As the firm says: “Rather than selling expensive home furnishings that only a few can buy, the Ikea Concept makes it possible to serve the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, entrepreneur, Europe, experiential retailing, global, hotel, Ikea, location, Marriott International, merchandising, Moxy, multichannel, opportunity, planning, strategy, trends
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Retailing: From A to Z 