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Category Archives: Global Retailing
Can “Cheap Chic” Retail Get Even Cheaper?
A large customer segment wants to look good with their apparel, but — at the same time — pay less than before. The competition for for this segment is already intense and will probably become even more so with the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged cheap chic, discount, fashion, global, H&M, multichannel, opportunity, pricing, Primark, strategy, trends, UK, Zara
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The BCBGMAXAZRIA Women’s Fashion Empire Keeps Growing
BCBGMAXAZRIAGROUP is a global retail fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged advertising, BCBGMAXAZRIA, blog, customer expectations, customer satisfaction, fashion, global retailing, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping, social media, trends
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Global Shipping
For a long time, E-commerce has focused on shipments from within the country where the purchases are made — due to the high shipping costs and the related paperwork. But, recently, this has been changing substantially, as more E-consumers are … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged customer expectations, customer service, e-commerce, E-tailing, global, infographic, inventory management, Multichannel Merchant, Pitney Bowes, shipping, shopping, trends
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