Category Archives: Global Retailing

Read about how domestic and foreign retailers are performing around the world.

7 KFC Video Ads From Around the World

Posted on July 6, 2016 by bermanevansretail

KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of ads from around the world. We feature YouTube ads from SEVEN countries here. From the USA YouTube Channel: There is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment

Nathan’s Hits 100 — and Counting

Posted on July 1, 2016 by bermanevansretail

This year, Nathan’s (also known as Nathan’s Famous) — is celebrating its 100th anniversary. That is a tremendous achievement in any aspect of business, and especially so for a fast-food chain. What has enabled the chain to last so long? According … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Kearney Global E-Commerce Index 2015: A Slideshow

Posted on May 24, 2016 by bermanevansretail

In addition to its annual GDRI report, A.T. Kearney also publishes a yearly Global Retail E-Commerce Index™: “The Global Retail E-Commerce Index™ ranks the top 30 countries for their E-commerce potential, based on several variables that rate both a country’s … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment