Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Target Makes Selected Price Matching Permanent

Posted on January 10, 2013 by bermanevansretail

As we reported recently (in a post on its shopping-driven store design), Target is doing everything it can to stimulate greater customer business. In December 2012, the retailer experimented with in-store matching of online prices from selected competitors. Now, it has … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

The Top 10 Most Popular Posts at bermanevansretail.com

Posted on January 9, 2013 by bermanevansretail

For our SIX HUNDREDTH POST, we’ve decided to re-blog the 10 most popular stories that we have blogged about. Thanks for your support!! Will Intel’s Magic Mirror Change Apparel Shopping? Forever 21 Job Interview Tips Employees: A Key Costco Competitive Advantage Valuable Links Ten Consumer … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment

Starbucks’ $7 Coffee

Posted on January 8, 2013 by bermanevansretail

Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading →

Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment