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Category Archives: Part 1: Overview/Planning
An Interview with Auntie Anne’s Founder
Anne Beiler is the founder and CEO of Auntie Anne’s. Recently, she sat down for an interview with Fortune about her career and life. As Dinah Eng notes in the lead in to the interview: “When Anne Beiler bought a … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Anne Beiler, Auntie Anne's, career, customer expectations, customer loyalty, franchising, interview, planning, pretzel, strategy, success
1 Comment
Retailing Revisited
JWT Intelligence has just released an excellent new report entitled Retail Rebooted: “Retail is undergoing a momentous shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged JWT Intelligence, opportunity, planning, trends
1 Comment
How Small Retailers Can Think Big
Third-party channel partners can enable local retailers to think bigger — and dramatically increase their geographic coverage. Consider the case of Sandy Poehnelt, owner of The Right Slice in Kauai, Hawaii — as reported by Inc.: “When customers began asking Sandy if … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, delivery, location, merchandising, opportunity, planning, promotion, Right Slice, shipping, UPS, video
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