Author Archives: bermanevansretail

How Much Is Job Satisfaction Linked to Salary?

Posted on April 13, 2016 by bermanevansretail

Glassdoor provides a lot of useful information about the job market, employee compensation, and employee satisfaction. Consider the observations for Glassdoor by Mario Nuñez in “Does Money Buy Happiness? Link Between Salary and Employee Satisfaction”: “To isolate the relationship between … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Retailers: Are You Studying Demographics AND Psychographics?

Posted on April 12, 2016 by bermanevansretail

Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Shoes of Prey: Buying Customized Shoes Online

Posted on April 11, 2016 by bermanevansretail

Shoes of Prey, an Australia-based company, is an interesting name for an interesting retailer. In the U.S., Shoes of Prey is located in several Nordstrom stores. Here’s how the firm defines itself at its Web site: “Shoes of Prey is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment