Tag Archives: Harvard Business Review

Retailers: Are You Studying Demographics AND Psychographics?

Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment