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Tag Archives: demographics
How Affluent Americans Live
Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact … Continue reading
Online Grocery Shopping by Age and Location
Online grocery shopping is still in infancy; but it is consistently growing — especially with the same-day delivery services expanding rapidly. According to Monica Melton, writing for eMarketer: “With Amazon, Walmart, and other big players jockeying for a position in … Continue reading
Retailers: Are You Studying Demographics AND Psychographics?
Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading