Tag Archives: demographics

How Affluent Americans Live

Posted on April 23, 2018 by bermanevansretail

Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Online Grocery Shopping by Age and Location

Posted on August 17, 2017 by bermanevansretail

Online grocery shopping is still in infancy; but it is consistently growing — especially with the same-day delivery services expanding rapidly. According to  Monica Melton, writing for eMarketer: “With Amazon, Walmart, and other big players jockeying for a position in … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , | 2 Comments

Retailers: Are You Studying Demographics AND Psychographics?

Posted on April 12, 2016 by bermanevansretail

Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment