Author Archives: bermanevansretail

Retailers Now Selling Fun Socks, Not Just Boring Ones

Posted on April 18, 2016 by bermanevansretail

With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks: “Happy Socks started in the spring of 2008. Two friends had a vision: to spread … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Location-Based Targeting Is on the Move

Posted on April 15, 2016 by bermanevansretail

There have been a lot of innovations in location planning in recent years. For example, see 1, 2, 3, 4, 5. And the advances keep on coming. As reported by Erin Harris, editor-in-chief, Innovative Retail Technologies: “Location-based technologies continue to help … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

Online Shopping: Retailers Can Still Do Better

Posted on April 14, 2016 by bermanevansretail

As we have reported many times before (see, for example, 1, 2, 3, 4, 5), online retailing is a complex and growing form of business. Yet, even though many online retailers are doing a very effective job, there are still … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment