Monthly Archives: March 2015

Sales Tax Fairness Revisited

Posted on March 17, 2015 by bermanevansretail

“Sales tax fairness” is a phrase by retail trade associations and numerous store-based retailers. It is intended to motivate Congress to require online retailers to collect sales tax in a manner consistent with store-based retailers. The latter feel that online … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

An Infographic on the Art of Window Displays

Posted on March 16, 2015 by bermanevansretail

Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking. As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments

Social Media Analytics and Google+

Posted on March 14, 2015 by bermanevansretail

For many people, Google+ is an under-appreciated social media platform. Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources): Google+ has about 350 million active monthly users. Google + has about 25 million … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment