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Monthly Archives: April 2014
What Makes Uniqlo Glitter?
Uniqlo makes and sells casual apparel that includes several categories and social groups. Its clothing items “simple and essential yet universal, so people can freely combine them in their own unique style.” What makes Uniqlo so successful and distinctive? According … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, customer expectations, customer service, experiential retailing, fashion, Japan, merchandising, multichannel, planning, shoppers, strategy, success, Uniglo
2 Comments
Discounts ARE Still Important to Many Shoppers
Last month, we reported that one recent research study found that “consumers may finally be moving from their interest in price as the driving force in their shopping behavior to a greater emphasis on quality.” But, many shoppers are still quite … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing
Tagged competition, consumer goods, customer expectations, discount, merchandising, Nielsen, planning, pricing, sale, trends, Wall Street Journal
1 Comment
Nielsen Research on the “New Retail” in Australia
Australian shoppers are highly connected and do a lot of online shopping. And recent research from Nielsen sheds more light on the Australian consumer: “Online research converts into both online and offline purchases. Results from the newly released 2014 Nielsen … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Australia, customer expectations, global, multichannel, Nielsen, online shopping, retail analytics, social media
1 Comment
