Monthly Archives: January 2013

Building Long-Term Multi-Channel Retationships

Posted on January 29, 2013 by bermanevansretail

It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate. Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 1 Comment

Links to Retailers’ Career Web Sites

Posted on January 28, 2013 by bermanevansretail

Michael Howard is a retail resume expert, a frequent blogger, and the manager of the Retail Careers in the United States LinkedIn group, which has more than 10,000 members. At his Web site, Howard has direct links to more than … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Online Retailing, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?

Posted on January 27, 2013 by bermanevansretail

In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it? As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment