Tag Archives: YouTube

A Video Look at Retailer Optimism

Posted on November 27, 2015 by bermanevansretail

According to CIT: “Facing an ever-evolving landscape, retailers must prioritize innovation above all else as an essential step for survival. An omni-channel presence that includes mobile, Web, and social media appears to have the greatest potential. Retailers have continued to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

Who’s Got the Better Holiday Ad?

Posted on November 18, 2015 by bermanevansretail

During the holiday shopping season, there is a lot of advertising clutter — as more retailers advertise; and they do so in more depth. Just check out the inserts in your Sunday newspaper from now until the end of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | 2 Comments

A Global Tribute to France

Posted on November 16, 2015 by bermanevansretail

Once again, we have seen some horrific events take place somewhere in the world. This time it was Paris. Next time, it could be ____. Nonetheless, after some sad reflection when a tragedy occurs, we usually return to our normal … Continue reading →

Posted in Global Retailing, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment