According to CIT:

“Facing an ever-evolving landscape, retailers must prioritize innovation above all else as an essential step for survival. An omni-channel presence that includes mobile, Web, and social media appears to have the greatest potential. Retailers have continued to become more adept in this space and have placed a tech-savvy strategy at the top of a list of priorities for the coming year (along with creating state-of-the-art products and refining their marketing plan). Jumping ahead to the upcoming holiday season, most retailers are hopeful, expecting progress that will build on the growth they anticipated last year.”

Do YOU think this optimism is unfounded or on the mark?